RESUME

 
Professional ​
info​​

An award winning self-driven thought leader and dynamic entrepreneur with over two decades of comprehensive event planning, marketing, branding, social media, and business development experience. A successful, innovative professional with visionary thinking, and people strategy. Dedicated to implementing successful events and building growth strategies that deliver results and maintain customer satisfaction. A proven industry leader combining savvy business intellect with creativity and a passion for exceeding self and customer expectations.

Work​
experience​

Event Sales and Marketing Consultant, 11/2020 to Current

Self Serve Events - Bala Cynwyd, PA

 

  • Utilizing accomplished track record of successful event planning, marketing, and sales initiatives to connect with diverse audiences and infuse modern tools and emerging technologies into compelling sales goals in a rapidly evolving environment.

  • Providing full-service decorations and party concierge services for intimate social gatherings, special occasion celebrations, weddings, funerals, religious services, and holidays.

  • Bringing customers and event professionals increased peace of mind with quality event rentals delivered directly to their door.

 

 

Senior Meeting and Events Planner, 09/2010 to 03/2020

ReEvent, LLC - Philadelphia, PA

 

  • Created and established Philadelphia's premier sustainable event planning company to help clients RePurpose and ReUse event and special occasion decorations, while increasing brand awareness, client retention and social impact.

  • Spearhead integrated marketing campaigns from inception to completion using multiple social media platforms to promote business, resulting in excellent community public relations.

  • Maintained strategic partnerships with +1500 loyal customers benefitting from the ReUse, RePurpose and ReInvent company mission which improved event costs and reduced environmental impact on landfills.

  • Worked closely with clients to identify their needs and ensure customer satisfaction. Organized facilities, staff and event details including: Catering, live entertainment, transportation, invitee lists, special guests, registration, equipment, promotional materials, multi-media presentations, follow-up and more.

Founder and Chief Event Officer, 08/2004 to 09/2010

Z Event Group, LLC - Philadelphia, PA

 

  • Created full service corporate and social event planning and consulting company. Devised planned, and successfully

  • coordinated all event concepts and logistic assuring high quality service.

  • Collaborated with community partners and built strategic relationships with industry professionals.

  • Developed and managed Special Occasion, Launches, Grand Opening, Conferences, Charity, Fashion and VIP events. Responsibly and accurately managed 2500+ clients' accounts and information.

  • Selected venues, sourced and supervised vendors, oversaw client budgets and managed risk. Created personal and corporate logo designs and promotional merchandise.

 

Head of Business Development Manager, 05/2000 to 08/2004

Executive Details - Philadelphia, PA

  • Implemented new marketing strategies which resulted in 75% growth of customer base.

  • Established relationships to promote growth and boost long-term profitability. Capitalized on marketplace trends to build brand awareness, strategize solutions and enhance client experiences.

  • Successfully planned and organized client meetings, seminars, excursions and events for self-recruited clients including: The Philadelphia Eagles, The Philadelphia Stock Exchange, Cozen O'Connor Law Firm, Aramark, State Senator Rick Santorum, Thomas Jefferson University Hospital, The University of Pennsylvania and The Union League

  • Curator of high profile, private events for targeted constituencies including annual fund donors, major leadership, alumni, and giving societies. Managed capital campaign which exceeded goals by raising $1.6 million for construction of the Doris Hamilton Building at Thomas Jefferson Hospital

Skills

• Business Management

• Event Planning

• Creative Marketing

• Superior Presentation Abilities

• Organization

• Relationship Building

• Sales

• Project Management

• Team Leadership

• Persuasive Negotiator

• Results Drive

• Resourceful.

• Contagious Enthusiasm

• Excellent Time Management

• Multitasking

• Fundraising

• Scheduling

Technology Skills

• Microsoft Office

• Google Docs

• Constant Contact

• Mailchimp

• Social Media Marketing

• Slack

• Asana

• Basecamp

• Google Hangouts

• Social Tables

Education
Temple University - Philadelphia, PA

Bachelor of Arts : Major: Radio-TV-Film / Minor: Broadcast Journalism

  • Member of Phi Sigma Sigma National Sorority

  • Member of The National Order of Omega

  • Elected Vice President for Temple University Student Government by 38,000 students on 4 campuses

Breaking
New Ground
  • RVNTV: TV Show Host - In the Spotlight with Valori Zaslow (01/21) Engaging Events with Valori (03/19 -03/20)

  • Z CANDY BAR: Founder & Sweetness Manager of Pennsylvania's only Kosher Candy Store. (2015 -2020)

  • Event Curator: It's My Mitzvah LIVE © Created an experiential alternative to the Event Trade Show providing Mitzvah planning families with a LIVE Mitzvah performance in real time. (2019)

  • Awarded Woman of the Year 2011-2012 by the National Association of Professional Women (NAPW).