An award winning self-driven thought leader and dynamic entrepreneur with over two decades of comprehensive event planning, marketing, branding, social media, and business development experience. A successful, innovative professional with visionary thinking, and people strategy. Dedicated to implementing successful events and building growth strategies that deliver results and maintain customer satisfaction. A proven industry leader combining savvy business intellect with creativity and a passion for exceeding self and customer expectations.
Event Sales and Marketing Consultant, 11/2020 to Current
Self Serve Events - Bala Cynwyd, PA
Utilizing accomplished track record of successful event planning, marketing, and sales initiatives to connect with diverse audiences and infuse modern tools and emerging technologies into compelling sales goals in a rapidly evolving environment.
Providing full-service decorations and party concierge services for intimate social gatherings, special occasion celebrations, weddings, funerals, religious services, and holidays.
Bringing customers and event professionals increased peace of mind with quality event rentals delivered directly to their door.
Senior Meeting and Events Planner, 09/2010 to 03/2020
ReEvent, LLC - Philadelphia, PA
Created and established Philadelphia's premier sustainable event planning company to help clients RePurpose and ReUse event and special occasion decorations, while increasing brand awareness, client retention and social impact.
Spearhead integrated marketing campaigns from inception to completion using multiple social media platforms to promote business, resulting in excellent community public relations.
Maintained strategic partnerships with +1500 loyal customers benefitting from the ReUse, RePurpose and ReInvent company mission which improved event costs and reduced environmental impact on landfills.
Worked closely with clients to identify their needs and ensure customer satisfaction. Organized facilities, staff and event details including: Catering, live entertainment, transportation, invitee lists, special guests, registration, equipment, promotional materials, multi-media presentations, follow-up and more.
Founder and Chief Event Officer, 08/2004 to 09/2010
Z Event Group, LLC - Philadelphia, PA
Created full service corporate and social event planning and consulting company. Devised planned, and successfully
coordinated all event concepts and logistic assuring high quality service.
Collaborated with community partners and built strategic relationships with industry professionals.
Developed and managed Special Occasion, Launches, Grand Opening, Conferences, Charity, Fashion and VIP events. Responsibly and accurately managed 2500+ clients' accounts and information.
Selected venues, sourced and supervised vendors, oversaw client budgets and managed risk. Created personal and corporate logo designs and promotional merchandise.
Head of Business Development Manager, 05/2000 to 08/2004
Executive Details - Philadelphia, PA
Implemented new marketing strategies which resulted in 75% growth of customer base.
Established relationships to promote growth and boost long-term profitability. Capitalized on marketplace trends to build brand awareness, strategize solutions and enhance client experiences.
Successfully planned and organized client meetings, seminars, excursions and events for self-recruited clients including: The Philadelphia Eagles, The Philadelphia Stock Exchange, Cozen O'Connor Law Firm, Aramark, State Senator Rick Santorum, Thomas Jefferson University Hospital, The University of Pennsylvania and The Union League
Curator of high profile, private events for targeted constituencies including annual fund donors, major leadership, alumni, and giving societies. Managed capital campaign which exceeded goals by raising $1.6 million for construction of the Doris Hamilton Building at Thomas Jefferson Hospital
• Business Management
• Event Planning
• Creative Marketing
• Superior Presentation Abilities
• Relationship Building
• Project Management
• Team Leadership
• Persuasive Negotiator
• Results Drive
• Contagious Enthusiasm
• Excellent Time Management
• Microsoft Office
• Google Docs
• Constant Contact
• Social Media Marketing
• Google Hangouts
• Social Tables
Temple University - Philadelphia, PA
Bachelor of Arts : Major: Radio-TV-Film / Minor: Broadcast Journalism
Member of Phi Sigma Sigma National Sorority
Member of The National Order of Omega
Elected Vice President for Temple University Student Government by 38,000 students on 4 campuses
RVNTV: TV Show Host - In the Spotlight with Valori Zaslow (01/21) Engaging Events with Valori (03/19 -03/20)
Z CANDY BAR: Founder & Sweetness Manager of Pennsylvania's only Kosher Candy Store. (2015 -2020)
Event Curator: It's My Mitzvah LIVE © Created an experiential alternative to the Event Trade Show providing Mitzvah planning families with a LIVE Mitzvah performance in real time. (2019)
Awarded Woman of the Year 2011-2012 by the National Association of Professional Women (NAPW).